TL:DR
With Dive’s LiveOps tool and analytics, ARPPU increased by 150%. With Dive Cloud and data team service, the studio saved 70% of its cost.
Challenge
A well-known Roblox game studio aimed to enhance player experience and increase revenue but needed a stable and scalable A/B testing solution.
The studio’s main hurdle was the lack of a robust A/B testing solution from their current analytics provider. This limited their ability to optimize critical features and pricing, essential for driving engagement and purchases. In addition, managing their infrastructure on AWS was proving costly and complex.
The team tried hiring internal data people to solve the issues but realized this strategy was expensive and time-consuming.
Solution
The game studio turned to Dive for a comprehensive solution. In just two weeks, Dive implemented its analytics service, including the much-needed A/B testing functionality. Dive is the first service offering robust, tailored, and stable A/B testing for Roblox, giving the studio a distinct advantage.
The LiveOps tool includes live audience segmentation, campaign creation, which triggers in-game events and marketing communication, A/B testing, and remote config.
The studio started testing at a rate of 2-3 AB tests weekly, which is unheard of for a Roblox game. They tested things like Game tutorials, Pricing, UI changes, and New feature implementations.
On top of that, Dive helped reduce the studio’s AWS-related costs by moving the studio to Dive cloud services, cutting costs by 70%.
The studio also used Dive’s custom analytics to measure the impact of their influencer marketing campaigns, identifying which influencers were most effective in driving engagement and conversions.
Results
The partnership with Dive delivered significant improvements:
- A 150% increase in ARPPU within just a few months.
- 70% cost savings by eliminating the need for a full in-house data team and significantly reducing AWS expenses.
- The ability to continuously run data-driven A/B tests that helps refine game features to improve player retention and spending.
Expert Insight
“Roblox analytics is unique compared to mobile or Web3 games,” says Rodrigo Moralez, VP of Data at Dive. “Mobile game analytics often focus on ad revenue to stay competitive, while Web3 games prioritize cryptocurrency and exchanges. In contrast, Roblox developers focus more on perfecting the core gameplay loop and optimizing monetization features. That’s why having robust tools to fine-tune tutorials, pricing, in-game features, and providing clear, actionable analytics reports is critical for success in this space.”
